Crunchyroll, home of the world’s largest Anime library, tapped Big Door for the launch of one of their first original series. The campaign targeted their global audience of die hard anime fans, and focused on the growing LATAM market. Big Door helped this series maintain its authenticity by navigating cultural sensitivities, on top of the usual marketing and creative. From creating the first series launch trailer, to identifying episodic key moments, to creating Crunchyroll’s first ever “Red Band” trailer and working with the series music composer on a custom soundtrack for promo, we were involved every step of the way. The series launched in late 2020 with goals achieved and a dramatic spike in LATAM viewers and fan communities.