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ONYX EQUINOX

SHOW MARKETING

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Crunchyroll, home of the world’s largest Anime library, tapped Big Door for the launch of one of their first original series. The campaign targeted their global audience of die hard anime fans, and focused on the growing LATAM market. Big Door helped this series maintain its authenticity by navigating cultural sensitivities, on top of the usual marketing and creative. From creating the first series launch trailer, to identifying episodic key moments, to creating Crunchyroll’s first ever “Red Band” trailer and working with the series music composer on a custom soundtrack for promo, we were involved every step of the way. The series launched in late 2020 with goals achieved and a dramatic spike in LATAM viewers and fan communities.

Onyx Equinox - Official Series Trailer

Official series trailer shown across web and social platforms.

Red Band Trailer

Crunchyroll's first ever Red Band trailer

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Created socially-optimized trailers & curated exclusive episodic clips

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Onyx Equinox Strip Still.png

Crunchyroll, home of the world’s largest collection of Anime online, tapped Big Door for the launch one of their first original series.  The campaign targeted a global audience of die hard anime fans, with extra focus on the growing LATAM market.  From creating the first series launch trailer, to identifying episodic key moments, creating Crunchyroll’s first ever “Red Band” trailer and working with the series music composer on a custom soundtrack for promo, we were involved virtually every step of the way. The series launched in late 2020 with goals achieved.

Onyx Equinox - Official Series Trailer

Official series trailer shown across web and social platforms.

Red Band Trailer

Crunchyroll's first ever Red Band trailer.

Onyx-Equinox-2.jpg
Screen Shot 2021-01-13 at 10.52.16 AM.pn

Created socially-optimized trailers & curated exclusive episodic clips. International creative included Spanish, French, German, and Portuguese versions.

Screen Shot 2021-01-13 at 10.52.04 AM.pn

© 2021, Big Door, Inc.

114 Sheldon St. El Segundo, CA 90245

310.546.6100  -  Studio@BigDoor.tv